It's all about understanding the inner nature of things
An insight is a discovery. The hidden motivations behind user, consumer and customer behaviors that are critical to unlock new opportunities for innovation. Insights often reveal a hidden truth. “Cultivating consciousness” with a user-centered, customer-first mindset to connect head and heart knowledge.
Insights are the first step of design: breakthroughs revealing new behavior patterns that can point teams to new unexplored directions. This is why they are essential for us and can be so valuable.
gravity
Good design has gravity
The more you work on it, the more gravity it gets. At some point, the pieces start falling into place on their own. But what drives our vision?
Passion. The invention of functional pieces of art. Visualisation of the subconscious.
Creation. Starting out from scratch, gradually building something, is the creation.
WE LIKE CRAFTING A SYSTEM FOR DIVERSITY.
velocity
Speed, time and space are connected in design. Without space there is no artwork. Without whitespace every element becomes noise. Negative space stimulates brain.
Duration and easing help users understand UI changes. Perfect timing for interaction design is the balance of understanding, speed and confidence.
EVERYTHING IS A THEORY INSIDE MOTION.